COLLECTION NAME:
SHIMMER
mediaCollectionId
SHU~3~3
SHIMMER
Collection
true
Title:
This Will Change Your Life
title
This Will Change Your Life
Title
false
Caption:
Degree show work
caption
Degree show work
Caption
false
Creation Date:
2011
creation_date
2011
Creation Date
false
Image Date:
2011
image_date
2011
Image Date
false
Period:
21st century
period
21st century
Period
false
Location:
City Campus
location
City Campus
Location
false
Country:
ENGLAND, UK
country
ENGLAND, UK
Country
false
Material:
installation - posters , light , sound
material
installation - posters , light , sound
Material
false
Display Creator:
LAIT, Hana
display_creator
LAIT, Hana
Display Creator
false
Image ID:
11-0930
image_id
11-0930
Image ID
false
Description:
Exterior detail: plaque fixed to exterior: "Please come in / This will change your life". Text accompanying the show reads: "Hana's practice plays around with language and meaning, addressing socio-political issues of contemporary society. / This conceptual piece focuses on the use of cultural codes by marketing companies to influence and steer social identity. In post-modern culture, lifestyles are a key element of influencing self-identity. / Featuring photographic constructions that claim a new lifestyle comes with the purchase of of a product, in this installation, the messages of advertising are subverted, to highlight to the viewer the ways they are manipulated to consume. / Each spectator can only experience the installation alone. The aggressive/oppressive environment amplifies meaning to make the spectator feel overwhelmed and overloaded. The porportions of the booth are specific. The images, the sounds and the light will be an intruder on the personal space of the spectator; in the same way, advertising is an intruder in all areas of our life." Location: in the Gallery in the Furnival Building.
description
Exterior detail: plaque fixed to exterior: "Please come in / This will change your life". Text accompanying the show reads: "Hana's practice plays around with language and meaning, addressing socio-political issues of contemporary society. / This conceptual piece focuses on the use of cultural codes by marketing companies to influence and steer social identity. In post-modern culture, lifestyles are a key element of influencing self-identity. / Featuring photographic constructions that claim a new lifestyle comes with the purchase of of a product, in this installation, the messages of advertising are subverted, to highlight to the viewer the ways they are manipulated to consume. / Each spectator can only experience the installation alone. The aggressive/oppressive environment amplifies meaning to make the spectator feel overwhelmed and overloaded. The porportions of the booth are specific. The images, the sounds and the light will be an intruder on the personal space of the spectator; in the same way, advertising is an intruder in all areas of our life." Location: in the Gallery in the Furnival Building.
Description
false
Rights:
© Sheffield Hallam University
rights
© Sheffield Hallam University
Rights
false
Permissions:
For educational use only. This image may be used in print or digital materials provided that full acknowledgment is given, expressed as follows: " © < insert details from the 'Rights' field >. Photographed by < insert details from the 'Photographed by' field >."
permissions
For educational use only. This image may be used in print or digital materials provided that full acknowledgment is given, expressed as follows: " © < insert details from the 'Rights' field >. Photographed by < insert details from the 'Photographed by' field >."
Permissions
false
Related Information:
Hana Lait. For more information see also < http://hanalait.tum… > . Part of Sheffield Hallam University's 'Creative Spark' Degree Show Exhibitions, 2011.
related_information
Hana Lait. For more information see also < http://hanalait.tumblr.com > . Part of Sheffield Hallam University's 'Creative Spark' Degree Show Exhibitions, 2011.
Related Information
false
Creator:
LAIT, Hana
creator
LAIT, Hana
Creator
false
Creator Role:
Photography student at Sheffield Hallam University.
creator_role
Photography student at Sheffield Hallam University.
Creator Role
false
Culture Gender:
Female.
culture_gender
Female.
Culture Gender
false
Subject Heading:
Photography exhibitions -- Degree shows
subject_heading
Photography exhibitions -- Degree shows
Subject Heading
false