Detail View: SHIMMER:

Caption: 
Signage for Peak Cavern: "Come Up And See The Devil's Arse"
Creation Date: 
2004
Image Date: 
2007
Period: 
21st century
Location: 
Castleton, Derbyshire
Country: 
ENGLAND, UK
Display Creator: 
not known
Image ID: 
07-2101
Description: 
Information Board at the entrance to Cavern Car Park: "Come Up And See The Devil's Arse. Famouse BBC Film Location." Peak Cavern was called 'The Devil's Arse' locally until a royal visit from Queen Victoira when it was re-named. 2004 sensibilities were thought robust enough to revert to the original name. All four caverns in Castleton were re-branded in c. 2004 in a joint marketing exercise. I
Rights: 
© Sheffield Hallam University
Permissions: 
For educational use only. This image may be used in print or digital materials provided that full acknowledgment is given, expressed as follows: " © < insert details from the 'Rights' field >. Photographed by < insert details from the 'Photographed by' field >."
Photographed by: 
Dave Ball
Creator: 
not known
Creator Role: 
Designer.
Subject Heading: 
Tourism -- England (Derbyshire)
Subject Heading: 
Heritage tourism -- England
Subject Heading: 
Caves
Subject Heading: 
Advertising, Outdoor
Subject Heading: 
Signs and signboards -- England (Derbyshire)
Subject Heading: 
Branding (Marketing)